How to Use Live Video to Generate Leads and Sell

Wondering how live video can help you make money? Looking for ways to increase the return on your investment in live video? In this article, you’ll discover six ways to develop leads and boost sales using live video. How to Use Live Video to Generate Leads and Sell by Brad Smith on Social Media Examiner.…

Instagram Stories Can Now Include GIFs by @MattGSouthern

Instagram is making its stories feature even more animated with a new GIF option. GIF stickers can now be added to any story via an integration with GIPHY. Users can select from hundreds of thousands of GIFs from GIPHY’s database to add as stickers. After tapping on the “GIF” button when adding a sticker, Instagram will…

Apple says HomePod is finally coming on February 9, but can it compete?

Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s…

How to Easily Create Marketing Videos From Images

Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you already have? In this article, you’ll find two affordable ways to create engaging videos for your business by repurposing visual assets you have on hand. How to Easily Create Marketing…

One of Silicon Valley’s most powerful CEOs compares Facebook to cigarettes

Facebook should be treated like other companies that make addictive, and potentially harmful, products. That’s according to Salesforce CEO Marc Benioff, one of Silicon Valley’s most influential leaders, who says it’s times for the government to step in and regulate social networks just as it does cigarettes.  SEE ALSO: Facebook admits that, yea, maybe it’s…

Searchmetrics wins important victory in patent infringement lawsuit

An important ruling was issued last Friday in the 4-year old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive…

The Essential List of Free PPC Tools by @bigalittlea

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone…

How to Use Facebook Analytics for Your Website

Want to learn more about your website visitors? Have you heard of Facebook Analytics? In this article, you’ll discover how to install and use Facebook Analytics to reveal data about the Facebook users who visit your website. How to Use Facebook Analytics for Your Website by Kristi Hines on Social Media Examiner. #1: Create a…