By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)…
With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will…
There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn’t then it’ll be made clear. Here are…
Were your Facebook and Instagram feeds looking pretty bare this morning? Fear not, you still have friends. The real reason was actually a massive global outage on Instagram and Facebook which hit the social networks late Thursday. Per DownDetector, the Facebook outage affected users in the U.S., UK, Mexico and parts of South America, with…
So, you’ve done the deed. You went and followed aaaaall of your colleagues on Twitter. They’ve followed you back. Now there’s no going back. Before you carry on tweeting as you did before, there are a few HIGHLY important rules you need to be aware of. SEE ALSO: I’m a secret Slack lurker and it’s…
Another billionaire has some harsh words for Facebook. Speaking at a dinner at the World Economic Forum in Davos on Thursday, George Soros delivered a scathing speech in which he said Facebook and Google were a “menace” to society and called for increased government regulation of both companies. SEE ALSO: One of Silicon Valley’s most…
Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89…
Yesterday I published a news story about schema.org structured data markup for local SEO. What John Mueller said was factually different from what Google’s own Developers Page stated. Google’s own Developers Page contradicted John Mueller. This means either Mueller misspoke or Google’s own Dev Page was incorrect to list a certain structured data markup as…
‘Wild swimmer,’ Norman Todd, braves the icy cold waters of the Scottish Highlands for his workout. Read more… More about Sports, Mashable Video, Cold, Swimming, and Scotland
Shares 605 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 14 The Journey, a Social Media Examiner production. Episode 14 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…