Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed. Rollout begins today, with social integrations coming in the weeks ahead. Layla Amjadi, Senior…
Remember the TikTok ban? The popular short-form video platform went down in the U.S. earlier this year due to a U.S. law that sought to break TikTok away from its China-based owners. However, during President Donald Trump’s Inauguration weekend, TikTok went back online for U.S. users after Trump agreed to give TikTok and its parent…
Bait-and-switch humor has been around forever: set up an expectation, then flip it on its head. It’s one of comedy’s oldest tricks, and right now it’s reviving an old trend on X. Users are cleverly playing with profile banners. The setup usually starts with a post about struggling to crop or format an image. But…
Deep in the crevices of sports TikTok, hiding in a spider hole, is a new trend that you’ve perhaps come across. Thinking back on heartbreaking games of the past, have you ever thought, “Wow, that guy absolutely terrorized my team”? With both the NFL and English Premier League back in action, fans are dredging up…
It took mere hours for the internet to spin out on conspiracies about the murder of Charlie Kirk — who died yesterday after being shot at a public event in Utah — according to reports. The far-right commentator, who often engaged in vitriolic debates about immigration, gun control, and abortion on college campuses, was killed…
It took mere hours for the internet to spin out on conspiracies about the murder of Charlie Kirk — who died yesterday after being shot at a public event in Utah — according to reports. The far-right commentator, who often engaged in vitriolic debates about immigration, gun control, and abortion on college campuses, was killed…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me…
X (formerly Twitter) seems to be dominated by videos when you open the app or access the site — and if the news of the day happens to be something violent or disturbing, it can be easy to stumble across content that you don’t want to see automatically playing. The safest way to avoid disturbing…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s…