Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of…
Are you tired of the never-ending pop-ups requiring your consent to cookies every time you visit a website? Well, internet users may soon get a reprieve from cookie consent prompts. The European Commission is currently looking into relaxing a 2009 EU law that has inadvertently led to the endless cookie consent pop-ups around the web.…
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past. In the current business environment, a new generation of actors is causing significant changes to the…
An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than a week ago and culminated in a remarkable outburst, exposing latent tensions within the core contributor community. Mary Hubbard Announcement Triggers Conflict The incident seemingly…
Iconic host Conan O’Brien and former Disney CEO Michael Eisner are the latest high-profile individuals to harshly criticize the decision to suspend Jimmy Kimmel Live!. The benching of Kimmel’s show by ABC and parent company Disney came after his Monday monologue, which referenced the murder of far-right influencer Charlie Kirk. “The MAGA gang desperately trying…
The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and personalities, including Andrey Lipattsev, David Carrasco, Judith Lewis, and Jamie Indigo. SEO for Paws, is a live-streamed fundraiser founded by Anton Shulke, an expert at…
“What could possibly go wrong?” That’s the question posed by LimeWire, the file-sharing service turned NFT marketplace turned file-sharing service once again, after announcing that it has acquired the infamous Fyre Festival. According to a press release from LimeWire this week, the company has purchased the Fyre Festival brand after becoming the winning bidder in…
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve spent enough time with search, domain, and legal teams at Microsoft to know bad actors exist and to see how they operate. My goal here isn’t…
In the wake of conservative influencer Charlie Kirk’s killing, House Oversight and Government Reform Committee Chairman James Comer has called on the CEOs of Discord, Reddit, Twitch, and Valve to testify at an Oct. 8 hearing on online radicalization. The hearing follows claims that the accused shooter — a 22-year-old white man from Utah —…
The U.S.’s TikTok ban has been pushed back yet again by President Donald Trump. Trump has declared that December 16, 2025 is the new deadline for TikTok and its China-based parent company Bytedance to come to an agreement to sell off the app if it wants to continue to operate in the U.S. Earlier this…