Multi-channel marketing tends to sound more complicated than it needs to be. But we live in a world of “more”: more platforms, more campaigns, more assets, and more reporting to explain. The work expands, but the strategy behind each channel is not always clearly defined. Especially when you’re asked to do more at the speed…
For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes…
This post was sponsored by FirstPromoter. The opinions expressed in this article are the sponsor’s own. For years, software companies have published pages that rank the best tools in a category and place their own product at the top. The tactic was cheap and easy to scale, and for a long time it helped shape…
Jude Bellingham and Erling Haaland are about to play a World Cup quarterfinal. Naturally, the internet has decided this is also an HBO sports drama. This Tweet is currently unavailable. It might be loading or has been removed. On Saturday, July 11, England will face Norway at Miami Stadium for a spot in the World…
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why this standard is so incredibly…
For a wedding with a reported 1,000-person guest list, Taylor Swift and Travis Kelce’s alleged Madison Square Garden celebration still appears to have a velvet rope. The reported wedding has become a full-blown spectacle in the middle of sweltering-hot Manhattan, with fans, photographers, and celebrity-watchers all trying to figure out who will actually make it…
As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the…
For a wedding with a reported 1,000-person guest list, Taylor Swift and Travis Kelce’s alleged Madison Square Garden celebration still appears to have a velvet rope. The reported wedding has become a full-blown spectacle in the middle of sweltering-hot Manhattan, with fans, photographers, and celebrity-watchers all trying to figure out who will actually make it…
In 2026, the fastest news delivery system in Washington still appears to be a sweaty intern in sneakers. After the Supreme Court handed down a series of major rulings on June 30 — including a landmark decision on birthright citizenship and rulings on transgender athletes and campaign finance limits — interns were once again seen…
Last week, I argued that habitual publisher traffic – direct and branded – has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory. Now that I am no longer part of that cohort, it’s easier to pin the blame on them. Which is entirely what I…