Pro Tip: Here’s why content audits are so important

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site…

Here’s what’s up with the ‘love, I know’ song on TikTok

If you’re on TikTok, you’re probably heard “Opaul.” Maybe you’ve even pulled a Charli D’Amelio and danced to it. But you might not know the lyrics — even if you think you do. “Opaul” is a 2018 song by rapper Freddie Dredd, who also produced the track under the pseudonym Ryan C. But the singing…

Amazon’s booming ad business grew by 40% in 2019

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year…

How to Use Instagram Customer Reviews for Maximum Impact

How to Use Instagram Customer Reviews for Maximum Impact : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…

25 Things You Should Never Do on Social Media via @JuliaEMcCoy

ADVERTISEMENT Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat, for example. In 2018, Snapchat ran an ad game called “Would You Rather?” One of the questions asked was if users would rather “Slap Rihanna” or “Punch Chris…

Facebook and Google Make Retargeting Harder: How to Prepare

Facebook and Google Make Retargeting Harder: How to Prepare : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…