Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather…
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads…
I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back…
As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to help ensure you’re set up for success and can handily manage your paid search campaigns right through the season — even if you’re B2B or aren’t expecting a holiday bump. Double-check…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
ADVERTISEMENT Google has been encouraging publishers to increase their web page speed for at least ten years. Google has created resources for helping publishers make their sites faster. Yet a comparison of year over year metrics shows that web pages are getting slower. There are several page speed metrics. Each metric describes a different part…
A man named Brayden has had a rollercoaster of a past few days. Bad news: His relationship ended. Good news: Sugar Ray’s Mark McGrath broke the news. Better news: Anthony Scaramucci broke the news, too, and the whole thing is probably an enormous prank. A video has been circulating on Twitter that allegedly shows Mark…
It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed…