Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Thanksgiving dinner is high-stakes. It’s labor-intensive. And people have a lot of opinions about it. Basically, it’s a recipe for disaster. As home cooks across the country prepare their fridges for this year’s feast, stories of Thanksgiving dinners gone wrong are also popping up on Twitter. Take them as funny anecdotes or serious warnings, but…
There are countless ways in which Google has made our lives easier, especially when it comes to research. Case in point: reverse image search. Upload a picture of pretty much anything and Google can tell you what it is, where it appears, and even offer up similar images. Whether you want to track an image’s…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The…
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead…
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing…