How to Build Facebook Custom Audiences for Special Ad Category Groups

How to Build Facebook Custom Audiences for Special Ad Category Groups : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to…

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital…

5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

5 Reasons Your Facebook Ads Manager Account Could Get Shut Down : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…

10 Tips to Get More Followers on Pinterest via @JuliaEMcCoy

ADVERTISEMENT What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to be your own? You’d shake your head. Impossible. But what if I told you someone actually went and did it? In fact, many people…

Facebook Messenger Changes Bot Policies: What It Means for Marketers

Facebook Messenger Changes Bot Policies: What It Means for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…