Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy,…
The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available…
Tragically, our friends are not always in the right. Sometimes they are in the wrong, and we have to figure out how to support them without technically endorsing their horrible behavior. Comedian Caleb Hearon has captured this particular feeling in a front-facing video, which continues to be Twitter’s medium of choice. His friend is venting…
It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection –…
I’m a firm believer in creating remarkable content that will serve a company’s long-term needs and garnering natural links through an authentic amplification process. This process involves sharing the content across social channels, owned and other’s newsletters, and by reaching out to authors/journalists that can benefit by linking to those articles, to name a few.…
It was the Sunday after Thanksgiving. I locked myself in my room and waited for the clock to strike 9 p.m. Then I opened The League app on my phone, pressed a button, and stared anxiously at the countdown on my screen until a stranger appeared. The next two minutes were followed by awkward silences…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Genius Media Group is suing Google and LyricFind for potentially hundreds of millions in damages, plus injunctive relief, in New York state court. The central claim is that Google misappropriated song lyrics Genius had posted to its website, either directly or through Google’s licensing partner LyricFind. ‘We caught them red-handed.’ Genius contends this has been…
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.