Twitter is back with more tips on writing effective tweets, this time with a focus on announcing new products. Last month, Twitter’s Joe Wadlington shared tips in a video demonstrating the difference between good and bad tweet copy. Wadlington recently published a similar video about good and bad tweet copy from the perspective of a…

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you…

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you…

At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s what we know about how they’re designed to work. Customer value reporting. When it’s live in…

ADVERTISEMENT Google announced that they are postponing their Webmaster Conferences until later this year. The reason given was concern over the worldwide coronavirus Covid-19 pandemic. The Google Webmaster Conferences were a series of conferences held in locations around the world, from Japan to Indonesia and India, over fifteen countries over the past year. Coronavirus concerns…

You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. How to opt-in.…

Google is rolling out a new type of knowledge panel in the UK which will display information from the National Health Service (NHS) directly in search results. That means searchers in the UK can get answers to their health-related queries faster, which couldn’t come at a better time considering the COVID-19 outbreak. In an announcement,…

Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a…