If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to…
As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Giving up? Now that’s a resolution the common person can get behind. Facebook CEO and laser enthusiast Mark Zuckerberg has a decade-long tradition of setting a yearly “personal challenge” for himself. And while they’ve frequently been, well, a bit odd, this year he’s going in a different direction. Specifically, Zuckerberg announced today that he’s abandoning…
SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels…
ADVERTISEMENT When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the…
Well, Grimes has hinted that she’s pregnant. Of course, who can truly know the nature of the universe? The musician, whose legal name was Claire Boucher and is maybe just “c” now, posted a photo to Instagram on Wednesday in which she appears to be pregnant. The Instagram post, which showed her nipples, was taken…
ADVERTISEMENT Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the…
When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.