SEOs must focus on intent research practices in 2020

[embedded content] SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of…

Businesses need to think differently about customer feedback data in 2020

[embedded content] Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience. Below is the video transcript: Hi everybody, my name’s Adam Dorfman. I’m a director of product growth at Reputation.com…

Instagram Stories Ads: What Marketers Need to Know

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg

Wondering how to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s plenty of room to be creative and demonstrate value, right off the bat. While there’s no exact science to writing a headline, there are useful headline writing tips that…

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

E-A-T & YMYL: How to Boost Your On-Page SEO via @xandervalencia

Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T…

10 Essential On-Page SEO Factors You Need to Know via @annaleacrowe

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t…