How to Scale Facebook Ads: 4 Ways : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions. This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products. The thread states: “I…
Eli Manning, the former New York Giants quarterback who was famously social media-averse for his entire 16-year career, has joined Twitter. Manning opened his account on Saturday with a riff on a quote from Hoosiers. So far, his profile is very basic — headshot avatar and blank cover photo — but maybe that’ll change as…
TL;DR: Learn how to build your brand with The Complete Digital Content Marketing Mastery Bundle for $34.99, a 97% savings as of May 24. There’s good content and there’s great content (shout out David Lynch for the epic weather reports). But here’s a tip: your brand won’t thrive on social media if your content is…
Finding yourself without a choice and having to work from home? If you aren’t fully accustomed to working from home, it might seem like a vacation at first. The kids at home, lounging around. No alarm at 5:30 a.m. No tedious commute, half-hour lunch break, office bustle. You can work in your pajamas, spend quality…
Facebook Shops and Shops on Instagram: New Business Tools for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related…
There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a…
[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little…
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search…