How to optimize paid search and Amazon campaigns for seasonality success

Genevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak, we’re in reactive mode. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned…

How to Use LinkedIn Ads to Reach Your Target Audience

How to Use LinkedIn Ads to Reach Your Target Audience : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

Sellers start feeling the strains on Amazon’s fulfillment systems

Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers…

5 Ways to Analyze Your Instagram Marketing

5 Ways to Analyze Your Instagram Marketing : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…