How to Use Google Analytics to Eliminate Uncertainty : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured. The ‘top stories’ section appears at the top of Google’s search results when searching for a trending news story. Since 2016, Google has only included AMP pages in that section. Soon…
Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs,…
As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray. IGTV’s Initial Monetization Offerings There will be two initial offerings: ads and badges. They have also noted they will continue to expand their Live Shopping offering, as well. IGTV Live Badges There will also…
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…
How to Improve Instagram Post Engagement: 4 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Google is planning for a live digital event taking place over three days, which is geared toward developers and has some search-specific sessions as well. Save the date for #webdevLIVE! We’re planning some Search-specific sessions on June 30th: 🪲 Debugging JavaScript SEO issues🛠️ Implementing structured data with JavaScript Learn more: https://t.co/UJA2uSihHt https://t.co/MFxvjvQeDE — Google Webmasters…
New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the…
How to Use TikTok Analytics for Business : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins? Things like that. These important questions are often covered here on Search Engine Journal in very useful articles. But it’s important to not just understand what tactics…