A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in…
Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), between 80% and…
How to Create LinkedIn Sponsored Content Ads: A Walkthrough : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Yelp is partnering with GoFundMe to introduce a way for independent businesses to accept donations through their Yelp pages. “The impact of the Coronavirus (COVID-19) pandemic has been incredibly challenging for small businesses… Many businesses have been required to temporarily close, making it seemingly impossible to continue to pay their staff and cover rent.“ In…
“There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from typical search behavior due to the COVID-19 pandemic during our first Live With Search Engine Land video chat Monday. “You can see with things…
Marketing in Times of Uncertainty: Tips From Top Marketing Pros : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Bing is now using a new type of structured data markup for special announcements related specifically to COVID-19. This new markup is designed for announcements such as: Special hours and closures for local businesses. Information on risk assessment and testing centers. Travel restrictions and guidelines. Here’s more information about each of these types of announcements…
On Friday, Google temporarily disabled new local reviews as well as the ability of businesses to post review responses. This initially surprised many local SEOs, although it was previewed in Google’s earlier announcement about limited GMB functionality during the coronavirus crisis. There are a LOT of things with Google My Business that are not functioning…
How to Run a Successful Instagram Contest or Giveaway : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Since everyone and their mother (and their dog) is on Instagram, it can be tough to separate the bland, average accounts from the truly great ones. But we’re here to help! We’ve listed 34 absolute best instagram accounts — in no particular order, beyond being grouped with somewhat similar pages. To be clear, there are…