Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed…

[embedded content] “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan…

Facebook users can now manage their previous activity more efficiently by deleting or archiving old posts in bulk. It’s not always ideal to leave content on a personal profile that doesn’t reflect where a person is at in their life today. In an effort to mitigate any issues that may arise from old Facebook posts,…

Google has confirmed that there are indexing issues in Google Search that are causing some stale search results. Google said “we’re currently experiencing indexing issues that may cause stale search results in some cases.” The confirmation. Here is Google’s post on Twitter about this issue: We’re currently experiencing indexing issues that may cause stale search…