Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their…

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings). Businesses can also pin posts to the top of their…

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for running shorts, says Amazon. Similarly, you can cross-promote your own products. “If you…

Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS. Audio and video calling via Messenger on a desktop browser has grown 100% in the past month, Facebook reveals in an announcement. The company quickly responded to the increased demand with the launch of a dedicated desktop app.…

Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy.…

Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar. Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day. See the full calendar below: Twitter briefly explains what each of these prompts mean. Retweet: Retweet something…

During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey…