In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available worldwide. With top of funnel costs rising steadily on platforms like Facebook and Instagram, is the Discovery placement a worthy contender for budget? We spoke with three experts who say…
On Friday, June 12, Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. The conversation will start with Barry explaining the Page Experience update and how Google will use it as a ranking factor. Then the panelists will discuss…
How to Convert More Instagram Traffic: 3 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads? Before you shake your head and dismiss the idea as impossible, consider the proof. On January 15, Shutterstock posted its yearly creative trends infographic. Take a look. The infographic is filled to the brim with technicolor…
DuckDuckGo has reportedly been in talks with the U.S. Justice Department regarding an investigation into Google’s alleged anti-competitive practices. In a report from Bloomberg, DuckDuckGo CEO Gabriel Weinberg reveals U.S. authorities are looking for ways to limit Google’s dominance in the search market. Weinberg spoke with authorities just a few weeks ago, who came prepared…
Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he…
Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks,…
Creating Live Video Like a Pro: Tips for Any Personality : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
There’s a new song inspired by Donald Trump’s recent and somewhat confusing trip to the White House bunker, and honestly? It’s catchy as hell. On Monday, days after it was reported that Secret Service rushed the president to the White House bunker amidst D.C. protests, singer Courtney Jaye (@TropicalJaye) penned and performed the tune, titled,…
Google is letting businesses add more hours in their GMB listing for services that aren’t offered at all times of the day. If the hours for certain services differ from a business’s regular opening hours, that information can now be easily displayed for customers to see. Businesses can include additional sets of hours for the…