In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of…

As an agency owner or manager, these are extraordinary times. We are all desperately trying to figure things out in this era of COVID-19, just like you. What follows are four tips on managing a digital agency in the current crisis I hope these thoughts prove helpful to you. I will also share some resources…

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it.  What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured…

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings. Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct. He then offered advice on how to fight for the top rankings. Everyone Knows You Need Links The publisher started off…

Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others. Back in December I convinced Eric to spend a few minute with me on camera to talk about his history, and two topics he is passionate about. We first talked…

Social media. It’s entertaining, controversial, and widespread. It’s an undeniable part of the modern lifestyle. But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs. It’s also a huge business platform. With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience. That…