[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…
Organic Social: Content Marketing Ideas From a Pro : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
If it feels like all your friends are talking about Brooklyn Nine-Nine, you might be on to something. A recent study by Nielsen revealed that over the past two years, Brooklyn Nine-Nine is the most talked-about comedy series on Twitter. Of the top-discussed 10 comedy episodes aired since May 17, 2018, nine were Brooklyn Nine-Nine. …
In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to…
“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in…
Missing your high school prom because of coronavirus social distancing guidelines is a serious bummer, and while Olive Garden breadsticks aren’t going to fix anything, they can definitely help lighten the mood. The restaurant chain known for its Italian-American cuisine and legendary breadsticks knows that high school seniors are hurting as prom season approaches, and…
Facebook is making a push to increase the information you can see on posts from high-reach Facebook Pages and Instagram accounts. If you follow an account with a large audience, you’ll now be able to see right on each post where the creator of the account is primarily based and the country where the majority…
Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions. One of the most prominent questions and mysteries surrounding E-A-T is whether, and the extent to which, it is a direct ranking factor in Google’s…
“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm…
How to Get Started With Instagram Stories for Business : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…