Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement? Oops, maybe not for everyone. Although it is a timely reminder, on-point social media strategies are central to any effective public relations and marketing With a large portion of the United States and beyond under shelter-at-home orders, it’s…
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs…
The damn has broken. Twitter once again slapped a label on a Donald Trump tweet Tuesday, writing that the president’s ramblings about using “serious force” violated the company’s abusive behavior policy. This move comes less than a month after Twitter fact-checked a series of Trump tweets, and then flagged another one for threatening violence against…
2020 hasn’t been the year we were expecting. Thanks to a global pandemic, many businesses closed their doors and sent workers home. In the UK, nearly a quarter of all workers were furloughed, while more than 60% of the adult population were ‘fortunate’ enough to continue working from home. It’s been a big change and…
How to Set Up Facebook Standard Events and Custom Conversions : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of in-demand…
Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may be surprised at the range of features it offers. If you want to draw traffic to your site, using Google…
How to Convert Leads Using Instagram Stories : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about his job, which focuses on Google Search Console, including his training video series on Search Console. Daniel is a name some of you may remember from the earlier days,…