How to Use LinkedIn Events to Promote Online or In-Person Events : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
Twitter is back with more examples of good copy versus bad copy when writing tweets, this time with examples related to publishing polls. Twitter’s Global Creative Lead Joe Wadlington hosts what has now become a monthly video series full of Twitter tips. Here’s his advice on Twitter polls in the latest installment of Good Copy,…
Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create…
How to Create Instagram Stories Polling Sticker Ads : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Where do you go when you need to find the best Italian restaurant in your city? Or the trendiest salon in the town you’re visiting? If your answer is Google, you’re right. But there’s another site you can go to find “the best local businesses in your area.” A site that helps you choose one…
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in 4 company posts mention coronavirus. That trend…
Facebook Ad Updates: New Metrics and More : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak. The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers. Businesses have taken to using stories as a way to connect with people and add value…
“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we…
[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…