Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.…
The work of a search engine optimization (SEO) consultant revolves around one central theme: Data. Especially keyword data. We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects. However, only running…
How to Set Up and Measure a TikTok Influencer Marketing Campaign : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
The Indian government banned TikTok, which is extremely popular in the country, for alleged privacy violations and threatening its “sovereignty.” On Monday, the government of India announced the banning of 59 apps — including TikTok — for “[engaging] in activities which is prejudicial to sovereignty and integrity of India, defence of India, security of state and public…
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser. That means marketers will not…
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.…
How to Grow Your Email Subscribers With a Facebook Messenger Giveaway : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
With the coronavirus pandemic keeping us home for the past few months, going on dates and visiting new places have become but distant, fond memories. A new Twitter meme is now softening the sting of social distancing, reminding restless singles that, even if we could go out, trusting your date to bring you somewhere spectacular…
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well. Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward. “We are seeing a 55% year-over-year increase in conversations…
Mark Zuckerberg has a bold new plan to occasionally do something about content that violates Facebook’s policies. Every now and then. When the company feels like it. In a Friday morning livestream and accompanying post, the CEO seemingly attempted to mollify critics of his decision to allow a post from Donald Trump threatening violence against…