[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that…
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to…
Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page. “As many businesses are creating and strengthening their digital presence, we’re building new tools to help make online shopping seamless. That’s why we’re launching Facebook Shops…“ Facebook Shops Facebook Shops is free to…
Social Media Marketing Strategy for a Multi-Location Business : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
TL;DR: Get help growing your Instagram following with a 1-year subscription to the Postable Professional Plan for $19.99, a 91% savings as of May 20. If you’ve ever attempted to grow your Instagram following on your own, you know it’s not as easy as it looks. It takes consistent posting, regular engagement, and of course,…
Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…
Google’s John Mueller recently explained, when it comes to rankings, there’s no difference between user generated content and main content. As part of the Ask Google Webmasters video series on YouTube, Mueller answered the following question sent in by a site owner: “Google ranks web pages based on content relevancy & quality (among other factors).…
Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX London. Users will be able to use the current and new pages simultaneously for a brief period before Bing deprecates the current pages in a few weeks. Why we…
How to Retarget Facebook Ad Traffic for Conversions : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
If 2020 has taught us anything, it’s that life comes at you fast… and things can change quickly. This holds true in search, too. Search engines are constantly updating their algorithms and shifting the ways they return and display search results. To be successful in search, you must be able to adapt as: Competitors change,…