Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness. If you’ve been working in SEO over the past couple of years, you’ve probably experienced Google’s broad core algorithm updates that have rolled out. The consensus is…
Monitoring ongoing website changes is critical. If you make sweeping changes that have disastrous consequences later, you want a paper trail you can go back to. Either emails or ongoing spreadsheet tracking: if you make a change to the website like new content or sweeping technical changes, track it. This way, you can figure out…
Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services. For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat –…
Facebook Creator Studio: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding…
On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in 2012 and it’s been a while since they were updated. Barry will sum up the changes in the new…
Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help sellers increase rankings on Google and organic search visibility. No control over your robots.txt…
Do you remember the recession in 2008? Companies were cutting back on their advertising budgets and focusing on SEO more than ever. According to Rand Fishkin’s Moz post at the time, Why Companies Are Investing in SEO During the Economic Downturn: “The jobs and contracts section of the Marketplace has been humming in November, and…
Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only…
The lack of websites and mobile apps that pass accessibility compliance standards was disappointing news for accessibility advocates. When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. A determined,…