Eli Manning, the former New York Giants quarterback who was famously social media-averse for his entire 16-year career, has joined Twitter. Manning opened his account on Saturday with a riff on a quote from Hoosiers. So far, his profile is very basic — headshot avatar and blank cover photo — but maybe that’ll change as…
TL;DR: Learn how to build your brand with The Complete Digital Content Marketing Mastery Bundle for $34.99, a 97% savings as of May 24. There’s good content and there’s great content (shout out David Lynch for the epic weather reports). But here’s a tip: your brand won’t thrive on social media if your content is…
Finding yourself without a choice and having to work from home? If you aren’t fully accustomed to working from home, it might seem like a vacation at first. The kids at home, lounging around. No alarm at 5:30 a.m. No tedious commute, half-hour lunch break, office bustle. You can work in your pajamas, spend quality…
Facebook Shops and Shops on Instagram: New Business Tools for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related…
There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a…
[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little…
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search…
Facebook Organic Reach: How to Develop an Engaged Following : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April. Marketers are searching for the most affordable and cost-effective ways to understand shifts in consumer behavior and demand volatility, while optimizing content for all of their digital channels. SEO is now mission-critical – it…