Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business attribute. Source: Google. Why we care Google said it has seen “a surge in online…
Want to make sure that your content gets properly accessed by search engines and ranks high? In his SEJ eSummit session, Bartosz Góralewicz presented how Google is rendering websites on a large scale and shared insights based on Google’s patents and documentation. Here’s a recap of his presentation. The Problem with JavaScript Góralewicz and his…
On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers.…
4 Ways to Get in Front of More People on Instagram : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston. National rollout. After a successful trial run, Google has decided to formally roll out LSAs for professional services…
In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings…
How to Get More User-Generated Content on Instagram : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
A publisher asked Google’s John Mueller via Twitter about Google Search Console (GSC) reporting 5xx error on their site. This article explores possible reasons why GSC will report having received 5xx errors and solutions. The tweet said: “I am getting server error (5xx). My new posts are not indexing. Any suggestion to FIX this?” The…
How to Use Facebook Asset Customization to Tailor Your Ad Placements : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead to abandonment of the format by many publishers – some of whom considered AMP coercive; however, the data argue that AMP pages do perform much…