Gilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In our interview, we talked about the good old days of the SEO community and some of the early SEO forums. But then quickly moved to the topic about the future…

Video content is super popular today. In fact, internet users spend an average of 6 hours and 48 minutes watching videos per week. That’s a 59% increase since 2016! What’s more, users spend on average 2.6x more time on pages with video than without. So, why not spice up your blog with engaging, relevant videos?…

Do you want to know how to get more followers on Instagram in 2020? Even though there was a reported drop in user growth, Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook. The Instagram app is the second most popular app for the iPhone (after…

Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive…

In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google began to slowly publish some of the “backlogged” reviews. Speed picking up: all countries and most categories. The…

COVID-19 has certainly turned the world upside down. Unfortunately, many industries have been hit hard during this pandemic and have seen a massive decline in traffic and conversions. One of the most interesting trends we’re seeing is in ecommerce – both in terms of SEO and conversion. According to research from Stackline, certain online retailers…