How to Use Facebook Groups to Keep Customers: 5 Ways

How to Use Facebook Groups to Keep Customers: 5 Ways : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

Inside the program teaching influencers to talk about mental health

Imagine a virtual room of social media influencers tasked with discussing mental health and well-being.  Depending on how you feel about the influencer economy, you might be curious or cynical. Such a meeting could be just another photo op for a timeline that needs a touch more sincerity or vulnerability. Or it could be a…

Did Google just hint at an authority profile?

Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. This is exactly what happened…

How to Manage Instagram From Your Computer

How to Manage Instagram From Your Computer : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time to implement…

6 Enterprise SEO Strategies & Tactics That Really Work via @wburton27

SEO has changed over the last few years. A lot. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. So how do you remain (or become) successful today? Here are six enterprise SEO tactics and strategies that work. 1. Boost Rankings of Keywords Within Striking Distance…

YouTube Video Creation: How to Easily Create Videos That Work

YouTube Video Creation: How to Easily Create Videos That Work : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

A new era has arrived in local search: Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the…

SMX is Coming to You in December 2020: Be a Part of it!

SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and…