There is a common problem when auditing staging enterprise sites inside corporate networks.  If you work in-house, you first connect to the corporate network using a VPN client. Then, you need to run auditing tools to review the pages.  The only tools that work are the ones that you can run directly from your computer. For…

Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when…

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and…

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey conducted by Fan & Fuel, 97% of participants said customer reviews factor…

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be…

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals,…