Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A few well respected PPC influencers…
Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an episode of AskGoogleWebmasters. Mueller’s explanation harkens back to guidance that was first published in 2015, in which Google explained that, overall, its…
Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries? This is a familiar challenge that faces website owners and SEOs alike – a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even…
3 New LinkedIn Company Page Features for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
What if technology was invasive but, you know, in a good way? Say hello to the Double-Oh, a custom-built battery which theoretically allows for wireless control of any device that uses AA batteries. And, as its inventor Buck — the pseudonymous fursona of a 31-year-old maker based in Berlin — let Twitter know on Friday,…
The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the content of the page isn’t indexed for numerous reasons. The larger your…
How to Get Higher-Quality Leads From YouTube: 5 Ways : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of…
While 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as the recent shooting of Jacob Blake, have caused our community and our country to reckon with the systematic racism, prejudice and lack of equality that…