On Friday, Netflix dropped the premiere season of Emily in Paris, a 10-episode romantic comedy series about an American marketing and social media coordinator whose job sends her abroad. The show is a breezy, sexy, silly delight, but it’s also the latest TV show to demonstrate absolutely zero understanding of how people use social media.…
Instagram Visual Design: How to Improve Your Branding on Instagram : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much…
If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing.…
Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within…
How can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to the next level? What’s the most effective way to build brand authority? How do I create a content marketing program from scratch? Get tactical answers to these and more essential…
Antisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging the company to make tangible moves towards removing such content. Google isn’t the only search engine surfacing these hateful memes — Search Engine Land’s Editor-in-Chief, Ginny Marvin, pointed out that…
9 Ways to Improve Your Marketing on LinkedIn : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how…