Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal SEO resource stack and a supplemental perspective on resource allocation as planning gets underway for…
SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the…
In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital…
Normally when a social network updates its terms of service, barely anyone notices. But that’s not the case with Instagram’s newest Terms of Use, which have caused quite an uproar among sex workers online. The issue that’s drawing notice is the platform’s Community Guidelines. They require adherence to Facebook’s Sexual Solicitation rules, which is not…
Nothing pairs with your pinot and gruyère quite like a Twitter test feature. The social media company that brought you the fleet is back at it again with a new addition it hopes will, when done right, “feel like a well hosted dinner party.” Say hello to Spaces, which Twitter describes as moderated audio conversations…
Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of improving conversational health on the platform. As part of the test, some Twitter users will be presented with the shared interests and…
Your New Year’s resolution to get verified on Twitter just got slightly more realistic. Three years after pausing the verification process, Twitter announced Thursday that it’s making good on its November promise to start verifying accounts again. Or, rather, that it will make good on that promise. In a lengthy blog post, the company stated…
Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector to force out competition via a range of exclusionary tactics. “Plaintiff States seek to restore free and fair competition to these markets and to secure structural, behavioral, and monetary relief…
If it weren’t for technology, 2020 would truly have been the end of the world. We’ve had plagues before. We’ve had calls for social justice and government reform. We’ve had elections, overthrown tyrants. But we’ve never had it all at once, with a population of over seven billion and endless news and communication at our…
Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this…