How to Optimize Your YouTube Videos for Google Search Visibility : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing,…
How to Retarget Video Views With LinkedIn Ads : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Twitter hopes you’re all prepared to wait. And then wait some more. As we approach a U.S. presidential election marked by the coronavirus and a corresponding increase in mail-in ballots, the social media giant that encourages users to “see what’s happening in the world right now” is taking a different approach. On Monday, Twitter began…
Instagram Filter Hacks: How to Tap Into Hidden Filters : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack of resources Google allocates to addressing spam on Google Maps. Here, in part two, we talked about the importance of review attribution for local businesses on Google Maps. Reviews are…
How many times have you been reminded about the election today? Once? Twice? Too many times to count? With a little more than a week left to go before Election Day, announcing that you’ve voted early, encouraging others to make a voting plan, talking to undecided voters, or urging people to go to the polls…
Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s…
Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward five…
Live Video Simplified: An Easier System to Success : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…