Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two…
In case you haven’t heard, Joe Biden is now president-elect of the United States. Twitter, which already begun flagging Trump’s tweets on his bunk election claims, now seems to be going full-steam ahead in trolling his account. Shortly before the race was called, Trump claimed that he won the election “by a lot.” In fact,…
Joe Biden has just been declared president-elect by AP, CNN, and other news outlets, meaning that after days of waiting, Americans finally know who will be their leader for the next four years. As a result, many people went bananas. New York City was quick to take to the streets to celebrate, cheering and banging…
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Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This…
Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a…
Most of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s by margins considerably smaller than expected. In short, the pollsters blew it, and in a bigger way than in 2016. Every day at Search Engine Land our inboxes are…
Facebook is awash with election misinformation. And so, two days after the U.S. presidential election, it has decided to add “friction” to its spread. So reports the New York Times, which notes that Facebook is considering the bold action of requiring “an additional click or two — before people can share posts and other content.”…
Multiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the “antitrust quartet” that doesn’t formally report ad revenue, although third party estimates argue that Apple might bring in $2 billion this year from search ads. Google, Facebook and Amazon each…
No-context pop culture Twitter accounts are getting a whole lot of context this week, sharing some very pertinent, relatable screenshots amidst the 2020 U.S. presidential election. It’s a bit of wry levity to help claw us through this. Out-of-context Twitter accounts typically post screenshots of television shows without comment, often highlighting the absurdity of particular…