The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution…
Is Reddit down? The website is operating normally as of this writing, but thousands of Reddit users were asking this question on Tuesday, Jan. 13, when the popular online discussion platform appeared to suffer a brief outage. According to Downdetector, the problems started around 11:33 a.m. ET, with tens of thousands of Downdetector users reporting…
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search…
Instagram users had a scare over the weekend after many users were sent mysterious password reset emails that seemed to come directly from Instagram. Some users thought this might be a phishing email, but as Mashable reported earlier today, many of the emails are legitimate. Instagram said in a weekend statement that it had fixed…
In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web…
Jujutsu Kaisen has entered its Culling Game arc, and its opening sequence makes one thing clear: This is not a game anyone survives unchanged. Released online yesterday alongside the Season 3 premiere, the opening sequence abandons straightforward hype in favor of something more symbolic and, dare I say, disturbing. Set to King Gnu’s “Aizo,” the…
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates…
WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories.…
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping…
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global…