Clicks as a ranking-related signal have been a subject of debate for over twenty years, although nowadays most SEOs understand that clicks are not a direct ranking factor. The simple truth about clicks is that they are raw data and, surprisingly, processed with some similarity to human rater scores. Clicks Are A Raw Signal The…
Have your Instagram posts been turning black and white without your consent? You’re not alone. According to Engadget, some users on Facebook and presumably elsewhere (though I wasn’t able to find a lot of complaints on X) have complained that photos uploaded to the Instagram app in color were being automatically and unintentionally turned black…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! When an AI answers a question using your content, it usually cites you with a source link. What it doesn’t do, 62% of the time, is say your name. The link is there. The brand mention is not. This is what I like…
Google updated its snippet documentation today with a new section on “Read more” deep links in Search results. The section outlines three best practices for increasing the likelihood that a page appears with these deep links. What A Read More Deep Link Is Google defines the feature as “a link within a snippet that leads…
Bluesky, the social media app popular with X expatriates, suffered a widespread outage on Thursday, April 16. And in a thread posted on the official Bluesky profile, the app’s leaders revealed the cause of the outage — a distributed denial-of-service (DDoS) attack. “Our team received a report of intermittent app outages at about 11:40pm PDT on…
This series has been written in English, tested in English, and grounded in research conducted primarily in English. Every framework discussed here (vector index hygiene, cutoff-aware content calendaring, community signals, machine-readable content APIs) was conceived by an English-speaking practitioner, stress-tested against English-language queries, and validated against benchmarks that, as this article will show, are themselves…
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these…
Bluesky appears to be down, with users reporting issues with the social media platform on Thursday. Often seen as the alternative to Elon Musk’s X, Bluesky was not working as usual in the early hours, with Downdetector identifying a thousand-strong spike in reported issues with the app and site around 6:30 a.m. ET. (Disclosure: DownDetector…
I can’t quite figure out what year we are living in. Let me more clear. I can’t pin down what year the chronically online are living in. We are in an unprecedented time of tech advancement, what with artificial intelligence taking over our lives and astronauts literally going back to the moon. But everywhere I…
For U.S. teens who use TikTok, Instagram, and Snapchat, one of the apps stands out as more of a distraction than the others, according to a new survey from Pew Research Center. More than a quarter of teens shared that they spend too much time on TikTok, while more than a third said the app…