Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are…
There was something undeniably weird about 2016. Not weird in the charming, “remember Vine?” sense, but weird in the way history feels right before it tips over. It marked a slow descent into collective unease, beginning with the surreal recapture of El Chapo, winding through celebrity deaths and the mainstreaming of one particular cartoon frog,…
Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe…
Immigration and Customs Enforcement (ICE) is spending millions to turn the chronically online into deportation agents, according to internal communications reviewed exclusively by the Washington Post. The agency’s $100 million marketing strategy, detailed in a 30-page document distributed to ICE officials this summer, includes a massive push to flood the digital market with geo-targeted and…
For a long period during the height of the NYT Games craze of 2020, new Wordle strategies appeared on the timeline like clockwork. But in the years since, players have honed their personal strategies in ways that have made keeping up with daily streaks a piece of cake. That doesn’t mean there’s not more to…
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made…
If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful,…
Among the most difficult parenting tasks, there are few as dreaded as asking a child to put down the device that’s just absorbed their attention for hours. As a parent, you feel guilty that it got this far. You’re also gearing up for a potential fight, should that child throw a toddler, tween, or teen…
The state of New York has passed new legislation requiring social media platforms like X and TikTok to add warning labels to their services. Much like the warnings found on cigarette packaging, the new law — signed by Governor Kathy Hochul — targets platforms that rely on features such as infinite scrolling, autoplay, and algorithmic…
Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can…