Twitter for Professionals: How to switch to a Professional Account

Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now available to “anyone who comes to Twitter to do business.”  Businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features, according to Twitter. Converting is…

Elon Musk’s Twitter stock purchase already paying off (for him)

When Elon Musk tweets, the market listens. Twitter shares skyrocketed Monday as news broke that the Tesla CEO and Twitter obsessive had purchased a 9.2 percent stake in the social media company. At the end of the day’s trading, CNBC reported that Twitter stock was up 27 percent — bringing the value of Musk’s holding…

7 reasons why people believe SEO myths

Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over.  But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some…

Google Ads latency issue confirmed with ad reviews

Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.” If you are noticing slowness in the Google Ads console, do know Google is working on resolving it.…

Twitter tests 3 new ad formats 

Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web).   Here’s everything we know about the ad formats and examples of brands using them.…

The latest jobs in search marketing

Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 1 Associate Content Editor @ Local SEO Guide (U.S.…

Toxic links & disavows: A comprehensive SEO guide

What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank?  If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? A “toxic” link is generally…