Take a quick moment to do this check-in: Look at your Twitter, Instagram, or TikTok follows and ask yourself if any activists made the cut. How many of those accounts address ableism? Are they people who have a disability themselves? How many of those are people of color? Regardless of your answers, it’s probably time…
Google has created a new Data Studio template. You can use Google’s Search traffic monitoring dashboard to quickly see if there are any significant changes to the performance of your most important pages and help uncover whether you may have any potential SEO issues. Google also announced that its Search Console connector now includes Discover…
SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important…
Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, and profits by deploying the most effective ads at scale. However, this advanced advertising technology doesn’t negate marketers’ responsibility for crafting rich, engaging…
Julius Pringle is living a lie. The mustache-sporting mascot for the popular Kellogg’s-owned brand of dehydrated processed potato crisps has gone through numerous redesigns over the years, most recently losing his stylized flop of hair, but throughout it all his name has remained a constant: Julius Pringle, or, if a Kellogg’s copywriter was feeling particularly…
Instagram just threw you a bone. Meta, the company formerly known as Facebook, announced Tuesday that, after almost six disjointed years, Instagram users can once again view their feeds in chronological order. The company unveiled two new feed options, Favorites and Following, tacitly acknowledging that its algorithm-fueled home timeline isn’t cutting it for some users.…
NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories…
Ever miss a really important email? We’ve all been there. The team over at the messaging platform Telegram probably knows exactly how bad that feels too. Now it’s banned in Brazil, and missed emails are the culprit. According to Reuters, Brazilian Supreme Court Justice Alexandre de Moraes issued an order Friday for Telegram to be…
On March 9, Russian forces struck a maternity and children’s hospital in Mariupol, Ukraine, leaving three dead at the scene and over a dozen injured. Many were horrified by the photos and videos of the aftermath. One photo, in particular, of an injured pregnant woman being carried out on a stretcher captured the sheer brutality…
Twitter just thought better of it. The social media company most associated with the reverse-chronological feed announced Monday that it would pause recently touted plans to let users quickly swipe between Latest and Home timelines. Seemingly at issue was not the ability to easily change between the two layouts, but rather the company’s frustrating decision…