Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as “your internet hype team.” The company’s most recognizable product is a sweatshirt that says “Empathy,” which it sells alongside clothing emblazoned with sayings like…
It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, we discussed the necessity of…
No, Twitter’s newest feature isn’t officially called “Ghosting” — but it might as well be. The company announced Thursday that, after almost 10 months, it’s finally begun testing a new way for overwhelmed, annoyed, or just plain uninterested users to dip out of the notifications nightmare known as getting mentioned in a tweet and then…
Search marketers are buzzing about Google’s John Mueller calling AI-generated content “spam.” He did this while answering a question during the April 1 Google Search Central SEO office-hours hangout (and it was no joke). Mueller’s response is not shocking. Especially considering Google has answered this question many times in recent years. Plus, automatically generated content…
Over the past few days, a video from former president Donald Trump’s most recent rally in Michigan went viral. The clip, which now has more than 2.5 million views just on Twitter, features a woman decked out in American flag gear sharing her thoughts about how the 2020 presidential election was stolen from Trump. (It…
You’ve likely heard of #BookTok, a rapidly growing corner of the TikTok algorithm ran by and for book lovers with the purpose of recommending their favorite reads, offering critique of popular novels, and essentially operating digital book clubs in the app’s comment section. BookTok has a ton of social power now, influencing book sales and…
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais…
Today, April 6, Pinterest is rolling out a new policy to eradicate climate change misinformation across both user generated content and ads. The new policy removes content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus. It will also ban content…
Twitter is finally giving in. The social media giant announced Tuesday that, yes, it’s actually for real working on an edit button that it plans to start testing in the “coming months.” And no, it hastened to add, this move has nothing to do with Elon Musk. “yes, we’ve been working on an edit feature…