Tumblr has recently been vocal about going all-in on Gen Z, but wooing a fresh new set of users to a 15-year-old platform has its hiccups. Endemic Tumblr creators have reported recent drops in engagement they think are due to an influx of young users from TikTok. As a platform, Tumblr thrives on reblogging, but…
Most list articles — think “The Top 10 DSLR Cameras” or “The 5 Best CRM Products” — are written by armchair commentators. They’re utilitarian, boring, and easy for rivals to copy. Even if your lists rank well, their success is usually short-lived. Eventually, a competitor with greater authority (and perhaps a bigger word count) will…
Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals…
Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly within the web interface. These custom columns have historically allowed advertisers to view column breakouts by conversion, device and network. Now, these columns…
Donald Trump’s social media platform, Truth Social, could really use a win right now. Downloads of the app are way down, two major tech executives recently left the company. Even Trump himself is refusing to use his own social network until things get better. And, earlier this week, it looked like that much-needed win for…
Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and Google Analytics for Firebase, where the reporting will be delayed. Real time reporting is not affected by this issue. Issue started. The issue started today, April 14, 2022…
Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips. TikTok has shared the following four video best practices for brands. 1. Go full-screen. TikTok advises using a 9:16 aspect ratio for videos. In the…
YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data based on searches across all of YouTube, as well as just your viewers’ searches. There is also a content gap filter,…
Search advertising revenue continues to grow. In 2021, according to the IAB, search accounted for $78.3 billion of all U.S. digital advertising revenue, which came in at a whopping $189 billion. However, the IAB noted in their Internet Advertising Revenue Report: Full Year 2021 report that the growth of search wasn’t as strong as other…
Are your Mother’s Day paid search campaigns ready? If not, now is the time. Microsoft Advertising today released new data and tips that provide some useful consumer search insights. Although search queries typically peak the week before Mother’s Day, searches start picking up five weeks before the holiday. That would mean queries already started increasing…