SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to use long-tail keywords to build your short-tail rankingsOct 25, 2017 by Stoney deGeyterSome SEO professionals may advise…

How to Legally Leverage User-Generated Content in Your Marketing

Shares 454 Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan…

3 Ways to Promote a Local Business on Facebook

Shares 364 Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. 3 Ways to Promote a Local Business on Facebook by Julia Bramble on Social Media Examiner. #1: Boost a Post to…

Twitter gives the Australian marriage equality campaign its own emoji

After a campaign that has felt like aaaages, Australia’s same-sex marriage postal survey is entering its final days.  Twitter, one of a large handful of major companies that have publicly pledged support for the legalisation of same-sex marriage in Australia, is giving the “Yes” vote one final push. On Tuesday, they unveiled a special emoji…

The internet is cracking up at George Bush having a middle school moment

George Bush was seen cracking jokes and whispering with Obama during a fundraising event for hurricane relief Luckily, the middle school moment doesn’t seem to have hurt the former presidents’ efforts. So far, they have raised an estimated $31 million.  Read more… More about Mashable Video, Obama, Real Time, George Bush, and Real Time Video

Google My Business Pages Can Now Take Direct Bookings by @MattGSouthern

Google is rolling out a new booking button for Google My Business pages that will allow businesses to take bookings directly through GMB. “Booking buttons can help your business stand out from the crowd,” Google says as the company emphasizes the benefits of online bookings. Google’s booking button is said to allow customers to make…