Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword…
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new…
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is…
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO…
Thinking of verifying your LinkedIn account so you can get that coveted blue checkmark badge? You may want to hear this first. One observant anonymous user is warning other LinkedIn users that the Microsoft-owned social network for professionals utilizes a third-party verification service that, in turn, shares users’ data with other companies. Inc highlighted a…
In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem…
The internet has fallen in love with Punch, the 7-month-old macaque who clings to a stuffed animal for comfort. So when a video (since deleted) surfaced showing him being dragged across the ground by another monkey inside his enclosure at the Ichikawa City Zoo in Japan, people online panicked. Clips spread rapidly across social media…
Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs and outputs are designed to provide the best user experience. From the training data to similarity scoring and the machine’s ability to “understand” our tired, sad…
Breaking news: There are gay people in positions of power in Silicon Valley in 2026. That not-so-surprising fact is the center of Wired‘s latest cover story, which hit the internet Thursday. The internet immediately reacted, in part thanks to some, uh, unusual imagery that accompanied the article. This Tweet is currently unavailable. It might be…