The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader gets bored. But because large language models have a repeatable weakness with long contexts, and modern AI systems increasingly squeeze long content before the model even reads it. That combo creates…
This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post,…
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory…
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show…
Grok, Elon Musk’s AI chatbot, has been under investigation in France, California, the UK, India, and Brazil for allegedly creating non-consensual intimate images, including images that depict minors. Now, it’s facing yet another investigation, this time in Ireland. On Tuesday, Ireland’s Data Protection Commission (DPC) announced that it had opened an investigation into Musk’s X,…
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online…
If you’ve ever heard a toddler tell a story, then you know they have a tendency to let the narrative meander. Kids often have an excess of imagination and a deficit of mental organization, leading to silly, wildly entertaining tales. One parent has taken it upon himself to turn his 3-year-old’s silly, adorable stories into…
Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice,…
As any hardcore fan — stan — of a famous musician or actor knows, they also have haters. “Antis,” if you will. As it turns out, Valentine’s Day is no different. Love Day is almost here, and your algorithm might be spitting up videos about the best restaurants to go to, recipes to try, or…
The internet mourned Dawnson’s Creek star James Van Der Beek, who died on Wednesday (Feb. 11). “Our beloved James David Van Der Beek passed peacefully this morning. He met his final days with courage, faith, and grace,” the actor’s wife, Kimberly Van Der Beek, wrote on Instagram. “There is much to share regarding his wishes,…