Bluesky, the popular alternative social media platform that rose to prominence following Elon Musk’s acquisition of X, is looking for a new CEO to guide it through a growth phase. In a post on Bluesky’s website, Bluesky’s now-former CEO Jay Graber announced that she was stepping down from the role. Graber noted that she’s stepping…
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out over traditional means. Trump’s particular approach is, of course, the most egregious. By saturating the market to the nth degree, it’s hard to even remember…
Indonesia just announced a ban on social media for anyone under 16, following a similar ban in Australia. On Friday, Indonesia’s minister of communication and digital affairs, Meutya Hafid, said in a speech shared online that the ban will begin on March 28. The rationale, according to a translation by the New York Times, is…
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the…
Every so often, a word or phrase claws its way out of a cultural underground and into the mainstream lexicon. More often than not, it’s African American Vernacular English (AAVE) that gets co-opted by TikTokers before landing on Good Morning America, say. Slightly cringe, mostly harmless. But some slang breaks containment in ways that aren’t…
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims to fix that by making…
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what many have taken to calling Frankenstein recipes. This new update aims to fix that by making…
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics…
When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate…