Google tests displaying cost estimates in local search results

A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost…

Google Search Console rich results report updated

Google has made two changes to the rich results report in Google Search Console. One of the changes was related to the job posting report and the other change was related to the FAQ and Q&A rich results report. Google documented both of these changes on this help page but we will explain them below.…

Key trends in PPC, reporting and analytics in 2021 and beyond

With Microsft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more…

Has automation actually changed the way you do your job?; Wednesday’s daily brief

Good morning, Marketers, what has automation done for you lately? Seriously, I’d love to know, please email me (gnguyen@thirddoormedia.com, subject line: Skynet Automation). I’m currently working on *whisper* something…in which I’ll be discussing how changes in AI, machine learning and automation have impacted you, the noble digital marketer. Whether it’s Google’s updated phrase match, a…

How targeted advertising is impacted under Virginia’s CDPA

Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has signed the bill into law. Last month, both houses of the Virginia state legislature passed the CDPA — comprehensive data-privacy legislation that will create restrictions on how non-exempt businesses…

Google Search algorithm watching; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do your Google rankings feel rocky? It is…

How to Align Your International Roadmap with Google Updates via @BoghThomas

Why Staying Current in International SEO is So Important How to Stay Updated Adapting Your International SEO Roadmap How to Prioritize International Search Optimizations Updates From February & How to Take Action? Key Takeaways Every day, the Google algorithm updates itself. This actually happens more than 3,000 times a year, and some updates are obviously…