Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in Google Search and Google has come up with new structured data and Search Console reporting to help educational websites understand which pages have these types of content. What practice problems look…
Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion…
FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group…
Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a study published by Rand Fishkin, founder of SparkToro. Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This latest…
Earlier this week, Google sent out a notice through Google Search Console with SharedArrayBuffer warnings to site owners. And honestly, it caused a huge amount of confusion and concern amongst those who received it. Today Google published a blog post with clarifications around why Google sent out the message and what site owners can do…
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On April 13, the Search Engine Land experts are teaming up with senior marketers from leading brands and cutting-edge solution providers to bring you SMX Create — an all-new training experience loaded with actionable tactics that will help you develop and execute a successful content strategy. Your $99 All Access pass unlocks two all-new SEO…
Good morning, Marketers, hindsight is 20/20, right? I have mixed feelings about that phrase, but I’m thinking about it for a few reasons: The Politico story about how the FTC dropped the ball by not suing Google in 2013 (read more about that at the bottom of this newsletter). Google’s career certificates, which may disrupt…
It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing and adjusting to for a while: “In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad…
Make Trust the Priority On & Off the Page Answer the Shopper’s Question Quickly & Easily With Q&A Dominate Organic Search Results with Q&A, Ratings, Reviews & Review Videos The Results Q&A [Slides] How We Increased Organic Traffic by 400% with Automation Want to learn how to increase your ecommerce site’s organic traffic up and…