Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see,…
Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium. He shared tips on what SMS marketing really…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to…
“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, aren’t you tired of hearing “it depends?” After…
Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue. On August 11, I moderated a sponsored Search Engine Journal webinar presented by Cody Gault,…
Beginning early this morning, there have been numerous reports of images not loading in Google’s Top stories carousel (as seen below). The issue seems to affect search results globally and Google has confirmed that it’s a bug. The Top stories carousel, where featured images are not currently loading. Some have also taken screenshots in which…
Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s the linchpin in CRO? In his…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, all the traffic and rankings aren’t worth a…