Microsoft Bing updates search results interface to make it more visually immersive

Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like…

Google Ads mobile app adds custom and performance insights notifications

Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business.  Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a…

How to identify your products for Google

Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part…

Google Search may be showing featured snippets less often

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s…

Google set to deprecate Showcase Shopping ads on April 1

Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping ad layouts will become part of Product Shopping ad groups. Advertisers will retain access to performance data for removed ads…