Google is testing a new trail version of the Google News portal at news.google.com. It is a limited trail, I was only able to bring it up once in Safari private mode, but then I lost it. The new home page is more visual, brings the navigation menu from the left side to the top…
We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski…
Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.” In many cases, the site’s favicon…
Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with…
Google is current having access issues with video pages in Google Ads. If you currently try to access video pages in Google Ads you will likely be presented with a red banner about an error message. Notice. Google posted this issue over here saying: We’re aware of a problem with Google Ads affecting a majority…
Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection often at the expense of…
If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion…
Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local listing program in the past year, including the enhanced functionality of managing your Google Business Profile directly from Google search. People…
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing,…
Google Search Console had added “translated results” to the search appearance filter in the performance reports today. This filter lets you drill down to how searchers who get translated results interact with your content in Google Search. How to access this filter. You can access this filter by logging into Google Search Console, clicking on…