Google drops the auction from its search choice screen

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the…

Join us next week for actionable search marketing tactics

Join hundreds of search marketing experts online next week for SMX Advanced — June 15 and 16 — to learn expert-level, actionable tactics that will take your SEO, PPC, and user experience efforts to a new level of success. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land…

Moz acquired by iContact, subsidiary of J2 Global

SEO tool provider Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Sarah Bird, Moz’s CEO, posted the announcement on the Moz blog Friday afternoon. “Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!” Bird wrote. iContact was…

Google announces its own version of App Tracking Transparency

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported Thursday. The announcement comes less than six weeks after Apple rolled…