Google Search Console’s public-facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating these tools’ “designs and improving features to be fully aligned with the URL Inspection tool.” Which tools are impacted. Google said this is impacting specifically the AMP, Mobile Friendly, and Rich Results testing…
Google has just published two new help documents to help publishers control what Google shows in the search results for the title and description of the listing. Also, Google introduced a new term for the title of a search result, “title link.” Control your title links in search results. The first document is named control…
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Google will introduce a new policy for advertisers, AdSense publishers and YouTube creators that prohibit ads for, and monetization of, content that contradicts authoritative scientific consensus around the existence and causes of climate change, the company announced Thursday. Google will use its automated systems as well as human reviewers to enforce the policy, which will…
With the iOS 15 release on September 20th, AMP URLs in Google Search just stopped working. Google is aware of the issue and said the issue should be resolved soon. This is only impacting Google searchers using Google Search on iOS devices that have been upgraded to iOS 15. What happens. If you are on…
Google announced it has added a new set of detailed errors to the rich results reports to Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site, and Search Console implements…
A new Search Console integration, data-driven attribution and new machine learning models meant to fill in measurement gaps are coming to Google Analytics 4 (GA4), Google announced on Tuesday. The company has not said when site owners will have to switch over from Universal Analytics to GA4, but these new features and the language in…
Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, content, data, and beyond. One key to nurturing that coordination is a shared training experience that gets teams on the same page, speaking the same language, and working towards a shared vision of success. Attend SMX online, November 9-10, to unify your…
Google Chrome is now testing side search, a new feature that makes it easier to compare search results on a single browser page. “We’re experimenting with a new side panel in the Chrome OS Dev channel, so you can view a page and the search results at the same time,” Google announced on the Chromium…
Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing of FLEDGE, the company’s remarketing solution designed so that third parties cannot track user behavior across sites, is being delayed to Q1 2022 as well. The Privacy Sandbox timeline, as…