Whatever your conversion KPIs are — moving more people into your database, boosting form submissions, closing more sales, or driving up LTV — there’s still time to achieve exceed them. Spend a few focused hours at SMX Convert — online August 17 — to learn actionable tactics for optimizing CTAs, employing psychological triggers, and leveraging…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, sharing your knowledge and helping your colleagues is…
John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can…
As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February. An example of BMM and phrase match keywords under the new treatment announced in…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn SEO or PPC?…
Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you hate Google Analytics 4? Chatter on…
Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads “it looks like these results are changing quickly.” “If this topic is new, it can sometimes take time for results to be added by reliable sources.” Vox first reported…
Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day…
Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue. However, many GMB listings are suffering from all-too-common, critical issues. On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of…