How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive traffic – or worse, including sites that will provide no value or potentially hurt your SEO performance. On May 26, I moderated a sponsored…
In April, Google added regular expression filtering support to some of the Search Console reports. The issue was, it only let you filter on positive matches, not exclude negative matches. Today, Google announced you can now perform negative matches using regular expressions (regex) in the performance report in Google Search Console. The announcement. Google said…
Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. Google said it “considers what types of information an ordinary person might find helpful if they want to assess a…
I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search. Not outright. Not all at once. But with the right structure and parameters, pausing paid search…
Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday. Why we care Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience Network without spending extra time…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to…
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify…
Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the…
Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see the image below) — was…
Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India. Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see…