Google July 2021 core update is finished rolling out

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.” The announcement. Here is the tweet: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 July…

Search Engine Land mentorship program partnerships announced

When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community, we thought we’d be lucky to forge five partnerships between mentors and mentees. However, as usual, the search community blew us out of the water. Over 1000 people applied to be mentors or mentees in…

Google now does soft 404 detection by device type

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks at each page by device type and potentially can assign the soft 404 classifications differently across the same URL on mobile versus desktop. What are soft 404s? A soft 404…

Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising

With summer in full swing, Microsft Advertising has been diving in head-first in expansions that benefit advertisers the retail, travel, automotive, and entertainment industries. The latest announcements today follow suit. The beta for dynamic remarketing in Microsoft Advertising will now be expanded beyond just Retail (Hotels/Vacation Rentals), and will now be available for Automotive (listings), Entertainment…

Another one… another algo update, that is; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and lots happening in the search world today,…

Google July 2021 core update rolling out now

The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added. We…