There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons…
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they…
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this…
Google said at 9:29 AM Pacific time that it’s still trying to fix the problem with website ranking in search results. The company give another update within the next three days (72 hours). Google is currently addressing a separate issue affecting search rankings, unrelated to the August 2024 core update.
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP store player, but things are changing quickly in an AI-driven world. With the rise of artificial intelligence and both Bing and…
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: to look at it with fresh new eyes,…
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent ‘Made By Google’ event. According to Google’s post, Gemini will soon be able to “do in-depth research for you and synthesize the info to give…
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get…
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become…
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants comes an uptick in AI-generated content. AI content detectors can help you prioritize content quality and originality. These tools can help you discern whether a…