For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to…
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO…
Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school, entering a career that involves Google Ads, or simply want to learn, it is a great place to get started. Some employees may list it…
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a…
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and…
Google has announced three features for its Chrome browser, which will roll out in the coming weeks. These additions, incorporating Google’s AI and Gemini models, offer new ways to interact with web content and manage browsing history. Desktop Integration Of Google Lens The first update brings Google Lens, previously a mobile-only feature, to the desktop…
AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment…
In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain…
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic and major changes involve AI to automate and improve the efficiency of pay-per-click campaigns. However, it’s unsurprising that AI is not replacing the marketing strategist…
Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website because of the file. What really happened turned into a learning experience. Antivirus Flags Trojan In Official WordPress 6.6.1 Download The first report was filed…